2024-01-22
Brother Xiao has a cheerful personality, loves sales, and likes to challenge himself. Since entering the Division, the Nanning team led by the Division has all the thorns, with a good record. In August, its performance completion rate was 141%. pioneer. In this issue, we will lead everyone into the "horizon" of King Xiao, the king of Nanning, listen to her management ideas, and appreciate the style of excellent sales management.
In Xiao Ge's view, the PK between the team, the competition between the city is still the competition between the enterprise, the core is the talent, the focus is on the team management. Only by doing this can we have stronger combat power to achieve greater goals. Then how do we implement refined management in our daily work, the exciting content is as follows, come and learn! Let ’s Go ...
A pleasant working atmosphere is an important influencing factor in high efficiency work. The atmosphere of happiness and respect plays a role in improving the enthusiasm of employees' work.
Car dealer atmosphere creation
1. Innovate innovation, the first publicity method of marketing streets.
In August, we carried out a brainstorming meeting and finally proposed to carry out market tourism activities. The sales of the 10th market in Anji market were dispatched. , Later, the two merchants took the initiative to contact us and took the initiative to call BD Lee to cooperate to make orders. When I communicated with the car dealers later, I learned that I saw that I saw our friends on the market that day, so I wanted to find If you cooperate, try it first, and get some resources of some car dealers. In addition, some sales will be introduced to the car dealership. The car dealers ask us to help us forward the circle of friends. We have also obtained a lot of customers through the introduction of the car dealers. For example After forwarding, help us to introduce, and the event also accepted the car dealer to introduce the car dealers. The two car dealers took a balanced car together. After getting a balanced car, they would help us forward the circle of friends. This entered a virtuous circle. The creation and enhancement of our market awareness is very favorable for the recognition between auto shops, and the reputation can be quickly established.
2. Flexible customer situation maintenance method.
For example, we will record the birthday information of the main person in charge of the car dealer in time. The car dealers have birthdays. We must send cakes and gifts to celebrate their birthday with them. Although the amount of gifts is not large, for merchants, we can feel that we can feel it. We have him in our hearts, and the relationship between the relationship will be much smoother.
How to do a good job in the team, what are the little tricks?
1. The first single reward.
Every day is a new day, a new start, a new break, so the first order every day will be given incentives, such as rewarding a bottle of red bull, you can shoot a small video of drinking red bulls or holding red cows, and you can make an expression on the expression. Bags and sent to the WeChat group, everyone can know who is the first order, that is, to form an atmosphere of recognition extensively, and encourage everyone to compete for the first order.
2. Performance PK, activate the will of fighting.
We will play a performance PK competition with Liuzhou. Through actively participating in such regional competitions, we will be conducive to improving collective consciousness. In addition, we will also carry out various forms of performance evaluation within us. We have a common practice to have an appointment list with you every day. No matter if or not, we must communicate with employees. When looking for orders in the market, employees have a sense of goal when they go to the market, and we will also publish the performance between members in the public, that is, to form the atmosphere of your chasing and me.
3. Increased encouragement to do the team.
For example, mortgage fees are often carried out in gambling, Red Bull incentives, weekly rewards, monthly rewards, and so on.
How to activate the work group? Intersection
Two pieces, one is the management group (M0, sales manager), and the other is the entire group. It is required to share in the group when chatting with the car dealer in the evening. If you have a order, you must share it in the group. Every time you pass the order, which product must be issued, especially the main product, who has an entry is also the first. When it is sent in the group for a while, everyone will give recognition. Those who require the implementation of everything must also be shared in the group. What good ideas or ideas must be shared in the group. This is the work group and the living group. Management. In addition, I will issue three groups of announcements a day, so I ask all the staff to pay attention to the group news of Xiao Brother, and the managers must also be active in the group. Share in the group, to be active, the core management personnel are active, allowing everyone to participate. Seemingly very earthy ways, as long as they achieve the extreme, they will definitely have an unexpected effect.
Every excellent team has its own culture. What unique culture do we have?
1. The key point is to instill the concept of we Are a Team.
For example, some newcomers join, we do n’t have to worry about no one, many colleagues can take the initiative to tell me to bring newcomers, and they are willing to share their experiences with the newcomers. If the master of the newcomer is busy, the masters of others will take them the initiative to take them to take them. , I am willing to share my thoughts and experiences, and share the culture in place.
2. For the sense of awe and responsibility of the goal, either do not do it or the best, there is no middle area.
To do anything, the sense of goal must be strong, and the goal must be taken to the heart. In daily work, the goal is emphasized every day. Tomorrow's goal is also 6 orders. Who will provide these 6 orders, it has been completed 5 orders, and one order is worse. Ask where the last order is, to mobilize the sense of sales and be active, and always know that we are in Nanning's phased phase What is the goal of the overall team and what is your own goal? Remember your goal at any time. The career must have a strong sense of goal.
1. Pay attention to new colleagues and understand their daily conditions.
This is mainly for newcomers. We will take the initiative to pay attention to the new colleagues. We also require management to do a good job of the newcomer's market visits, help newcomers to resolve problems and cultivate in the market. Communicate to see what areas you need to support to help newcomers adapt to the company, adapt to work, and so on.
2. Hold a birthday party and give employees a special birthday.
When our partners have a birthday, in addition to the company's birthday gifts, there will be gifts to Da Shouxing within the Nanning team, eating cakes, and shooting "family portraits". There is a sense of belonging of employees.
3. Hold your mind with your subordinates and treat them frankly.
For example, the sales of Xiao Pang and Xiao Huang were relatively sluggish in July. Xiao Zhou was promoted in August. In words, you need to make more care, to communicate in person in person, and spend the night without misunderstanding. Another point is that you can ask the values to be more recognized by the company to influence the people around you. The positive energy is influenced. While rolling up his sleeves and cheering, he constantly drinks the better "chicken soup" for himself.
The core is to implement a secondary goal system.
First -level target system:
We will disassemble the performance goals given by the company at the beginning of the month. For example, we will have 3 time points to perform performance sprints each month, which are three nodes of the 10th, 20th, and 30th, and strive to achieve the company's goals on the 30th.
Two target system:
The second -level goals will be set according to the level, ability and experience of each BD. The second -level goal set in principle will be higher than the company's goals. Many people may explain that you have dismantled the headquarters to the branch to the branch company Why is there a secondary goal? If an employee with a strong ability comes in, if the performance goal is too low, he will not meet his requirements. On the other hand, there will be no way to show his own potential. This is the origin of the secondary goal system.
How to hold a work meeting?
1. Meeting on Monday to make incentives.
Monday held a meeting of Nanning Headquarters. Before the meeting, you will play a small game and adjust the atmosphere. The main thing is to set the weekly goal. How many lesm of the week and how many inputs are to sort out basic data. Of course, what I think is more important is that this is a weekly launch meeting. The people in Nanning have a bad habit. I like to rest on weekends. The amount of loans on the weekend is not large. Everyone will be weak. We need to activate their status on Monday. In addition, we also need to synchronize the market situation with our friends, simultaneously market play, and constantly emphasize basic goals, such as what are the daily goals, how much the goals are visited every day, and what is the target in progress. How much is the loan and so on. Of course, since it is the weekly launch meeting, we also have to ask a good person to share. It is very good, please ask him to share the list.
2. Market meetings, the team leader opened.
There are also some parliaments in the market. We require the team leader to check whether the team members have any appointment forms on the same day. If there is an appointment form in the name, the team leader depends on whether the members have a weak link. Carrying out counseling. If the members do not have an appointment form, it can depend on the situation of market visits to understand why the members have no appointment form, find the reason, and give them targeted assistance. The second meeting is concerned about the issue of attendance and the recurrence. In the market, what problems encounter and what support are needed to be clear about the team situation.
3. Nanning's "two sessions" grow.
Generally, training on Tuesday, such as product training, or special sharing meeting, etc. On Thursday, it is mainly "reward and punishment meeting". If all employees complete the tasks, there are rewards, bad punishment, in short It is said that the blew must be fulfilled, and you must accept the "punishment" if you ca n’t fulfill it. The party will be held on Friday and will be resumed throughout the week. The main participants are management. On the one hand, it is a cheap post -loan work treatment. In addition, many newcomers come in and need this form to enhance everyone's mutual trust.
Specialized personnel management
Re -combined and matched different sales according to their personality and ability, and customized the master.
A lazy master will be equipped with a diligent apprentice. For example, the big head and Xiaoliang were lucky before the lucky luck. This one without new people entered without fresh blood. He often ran 6-7 merchants to run very much. Later, we asked to run at least 8 car dealers every day and would do it and would do it. Investigation, the effect of the initial execution was not good. Until the later, a BD was called Xiao Pang. As promoted to L2, Xiao Pang is not in the market, not a master with apprentices, but an apprentice to take the master to run. An example of a lazy master was pulled running by a diligent apprentice. After buying another BD, he was also divided into Jiyun Market. He followed Xiao Liang. This apprentice was also the same as Xiao Pang. I specifically counted the data. These two pairs of teachers and apprentices have achieved 8 orders in total, which exceeds Nanning's average human effect. Therefore, it has achieved good results through the reconstruction and combination of the personality and ability of different sales.
I have been joining the company for some time. What do you feel?
I have joined the company for a while, and she said: "As a entrepreneurial team, she has given us a lot of support, and the demand for sales can be solved in time. We can do performance without any. There is such a platform to prove ourselves. The value has been fully reflected, so thank you very much. "When asked what he had for himself, Xiao Brother answered firmly," Maintain the combat power online, continue to study hard, and work hard. Do better and better. "
Looking back at Brother Xiao’s management sharing, the brother Xiao we saw is a meticulous thinking, rigorous work, focusing on details, caring for the good leadership of employees, full of dry goods, I wonder if you have more gains from Brother Xiao's sharing And inspiration, welcome everyone to write their gains and thinking in the comment area. Golden Autumn September has passed. October is a good time for heroes and heroes. I also look forward to your performance display. The next elite interview is you! Intersection Intersection.